My first thought was can they? I thought Intel was one of the larger corporations out there. But I looked it up and QC has double the market cap (although that pales intro insignificance against nVidia).
My next thought is why? Do they want to control an aging out ISA or is it the foundries they are interested in?
What do people expect? Those servers aren’t free to run and they’re is only so much VC money to burn. That said I wouldn’t pay the various subscription levels that are currently being asked for. I pay for API use which is basically pay as you go. It also makes you think “does this task really need the non-free tier to complete?”.