Quicky

Yeah I get that, and that’ll be because of the long term financial benefits of enticing the companies there. But still…€13bn is a mad figure.

It sounds so bizarre that Ireland has been fighting in court to avoid having to receive €13bn from Apple.

My comment was satirical

This job sounds like it could be replaced by AI

Wait, there are 20,000 ISPs!?

Did they try redeeming it up to 15 times?

This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.