The good news is even if it bombs the whole franchise will see renewed interest. Whether as a last ditch effort to save the series or to capitalize on the momentum this release will be our best chance to see Dragon Age: Origins & Awakening remaster or remake.

Technique to build familiarity. Obviously doesn’t work on everyone but for those it does it’s quite effective

Literally anyone that’s trying to sell you something whether it’s a product, service or ideology is likely to use it if it may increase their chance of success.