What’s the ROI on ads anyway? I feel like ads are just a way to funnel money between corps. People who are forced to see ads are really not even the point anymore. This is like corporations subsidizing other corporations. Don’t even matter that you buy that item being shown to you.
I always wondered this too.
Found a website saying Youtube adviews are $100-300 per 10k (ad views, not video views). That’s 1-3¢ per view. If we assume an ad is 10seconds, then your time is worth 0.1-0.3¢ per second, or $3.60-10.80 per hour.
An A380 looks to be 380-615 seats. I’d imagine they’re more often optimising for space, so let’s say 550.
Long haul flight, 10% of people at any time using inflight stuff, 8 hours, 4 ads per hour = 5500.18*4 ads watched. 1760 ads. There will be a massive premium for planes, but surely only one order of magnitude more (e.g. 10x). That’s equivalent to give or take 20k YouTube adviews which would be $200-600 per flight.
There are a lot of planes in the sky every single day though…
The thing is, it’s only a ROI if any of those passengers converts to a buyer. The act of seeing an ad creates no value for the manufacturer unless they are converted to a buyer. What you are describing is a market that has the consumer (ad watcher) almost completely removed from the conversion of capital. Being forced to watch an ad, in this case, only benefits the airline by their receiving ad revenue. The passengers are nearly supflourous.
ROI from adverts is always a shitshow though. If you come off a plane and see <brand name product> and buy it, is it because you just saw an advert for it, or were you always going to buy it. There is of course stats that may show number of impressions vs. total purchases trend, but its still just massive correlation that I imagine there is a bunch of people pulling spreadsheets together to justify their marketing spend. Anecdotally, I’ve heard of data teams working with marketing teams and just going “whelp, whatever you need to justify your job”, etc.
Real ROI via direct sales though, that’s somewhat measurable since you have a direct cost of acquisition (sales person salary, overheads, etc) vs revenue.
So… How long before tape and blank paper are banned on planes?
For those of you contemplating ways of covering up the ads:
This is the same airline that beat the shit out of that doctor because the airline overbooked the flight. For your own safety, do not cross this airline.
The Chicago Department of Aviation did that. The same way if the police ends up killing someone, it was not the person calling the police.
United was booting passengers to make room for employee transfers though, the situation was shit before dept of aviation even got the call.
Sure, but telling someone to leave their plane for some oddball reason is “only bad” not outright crazy like what happened then.
Those employees could have stood. Frontier and Spirit give vouchers out when they intentionally overbook…which before the pandemic was everyday. If nobody takes the bait, they up the voucher value. For them it’s essentially monopoly money.
If United couldn’t get anybody to bite at the vouchers, then the employees should have stood the whole flight. Instead, they beat a man who was not fighting back physically. He only insisted that he get to his patient. They LITERALLY dragged him off the plane. By his ankle, as he tried to grab onto anything he could.
That’s not how FAA regs work. There is no such thing as standing room on a plane.
If United couldn’t get anybody to bite at the vouchers, then the employees should have stood the whole flight.
Yeah, that is not a solution. The FAA is salivating at the thought of this. Everyone must have a seat for takeoff and landing.
it was not the person calling the police.
At this point anyone calling the police in the US is a necessary accomplice, and guilty of conspiracy to commit murder, aggravated battery, and probably several other crimes.
And may still get killed by police.
Overbooking should be a mandatory minimum compensation of the greater of 1000x the ticket price or $20k. It’s a truly fucked up practice to disrespect people’s time like that.
Oh, we’ll just refund you the cost of the ticket. That was the whole cost, right?
i think we should make them afraid to cross us
I got screeched at for covering up a super bright blinking light on a red eye. Their FAs are next level stupid.
And they break guitars
Here is an alternative Piped link(s):
https://piped.video/5YGc4zOqozo?si=22AVoZsoS9Celac6
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
They did what?
“The incident is widely characterized by critics as an example of mishandled customer service.”
Made me laugh, that’s putting it lightly…
They mishandled the shit out of him.
“The incident is widely characterized by critics as an example of
mishandledmanhandled customer service.”Just a typo.
Here is an alternative Piped link(s):
https://www.piped.video/watch?v=Dk2Y_VL5e7s
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
That seems incredibly stupid. A doctor can afford to sue.
Dude, you can just turn the screen off. Its OK.
“If you don’t like it don’t fly”
Seriously just shut up.
Edit: LMAO just saw your other comment where you actually said this sincerely. You’re a parody of yourself.
Comedy is an art form. You need to commit to the joke.
Please enter your credit card to disable ads
It’s a contactless carrier, they already have my card on file.
No, you can’t.
You can, there’s a button combo. It changes sometimes but if you spam a few things I can always black it out
But that’s not the point, it still sucks
Have you ever turned a screen off on one of these planes? They turn back on. So you turn them off again. Sooner or later, they turn back on. And repeat.
I have. It usually stays off until they rig the cabin for final approach. Comes back on for landing but hey, whatever?
I’m getting beaten up for my stance here, but seriously: if all it takes to put you over is some midflight ads the do the rest of us a favor and don’t fly. Take a train or whatever.
Y’all are acting like they’re gonna strap us down and tape our eyes open like that Alex Whasisname kid in A Clockwork Orange. I assure you that doesn’t happen for another 22 years in this timeline (give or take).
I honestly couldn’t care less how many adverts they show me, they can have a constant stream of adverts the whole flight if it means that some shitty corporation is paying a portion of my travel coats.
People really need to grow up about stuff like this, if you don’t want adverts then pay for a premium service - I’m poor, I’ll accept the adverts.
Here’s the thing: companies have learned they can add ads to make additional money without passing any of that on to their customers.
If you think you’re going to get a better rate for having ads, you’re fooling yourself. They’ll always charge as much as they can get people to pay and that amount isn’t affected by ads most of the time.
This is thinking based on emotion not reality, most of the internet is free because of adverts so your belief that it’s not used to lower prices is clearly silly. Yes companies love profit but they often increase profits by lowering prices to attract more business, it’s a perfectly valid business model to use adverts to reduce the cost to the customer and increase customer volume.
This should count as violation of human rights. You’re chained to the seat for hours and have no other option than look at this screen or force your eyes closed. Holy shit, people should get really mad. Flashing ads on a screen you don’t look at directly are still very annoying, even if you look on your phone.
I need to start a business selling rectangular shaped covers for these displays. I’ll even make one that serves as a holder for an iPad, so you can substitute your own screen.
I fold the flight safety manual and hang it over the screen with a tab, inserted into the folding gap above the screen.
This guy Uniteds
Duct tape
You can turn off the TV dude
In my experience, that’s only temporary. The screen will always wake up again on United flights.
I wasn’t aware they glued your eyelids and head directly facing the screen
Found the boot licker
You can literally not watch things if you don’t want to.
Read a book.
🥾👅
Boot licking is when you are not easily distracted by shiny lights.
It’s when you suck oligarch cock
Y’all behave like they put a gun up to your head and force you to watch them ads lmao.
It’s mental how the simple thought of maybe do something else than watch the ads is met with such hostility lmao.
You know what doesn’t have ads (yet, anyway)? Mother fucking books.
You know what you can take on a plane with you? A mother fucking book.
Read a book.
Time for me to whip out my trusty old Black Sheet’o’Paper and masking tape…
“oh no everyone has phones, nobody needs these shitty displays anymore should we remove them and replace them with a phone holder?”
“I have a better idea…”
Don’t forget your trusty a4 and duct tape to plane.
I am just so, so tired of being constantly inundated with being told to CONSUME.
If you’re in a plane, you deserve it.
thanks, I’ll just abandon my family
Shouldn’t be that far away from them in the first place if you actually cared.
This is fucking hilarious. Do you know that sometimes, people go elsewhere for economic opportunities? Then they bring their children after they get settled in?
Sometimes they go back, and leave the children there.
Do you think those kids should be stranded?
I don’t care lol.
Work where you live, it’s not that hard.
sometimes people don’t want to live in the middle of nowhere forever. not many engineering jobs there. we all want economic mobility too
The ultimate quest for wealth is worth destroying the planet.
Also vast majority of people take planes for leisure, I’m sure we can deal without them. People used to travel the world in sail boats and they still managed to get where they wanted to go.
Careful, your ignorance is showing
And I’m sure this in no way will invade people’s privacy.
“Hmm, why is the anti-queer politician sitting next to me being served dozens of male underwear ads? Hmmmm…”
“Why is my daughter receiving ads for newborn diapers? Hmmm…”
“Why is my neighbor receiving ads for anger management? Hmmm…”
Why is my neighbor receiving ads for anger management?
He probably gets aggressive when seeing too many ads
I wonder how long it will be before they start giving discounts on tickets for interacting with the ads a certain number of times during the flight.
Never. The whole ad craze is there to milk profits on top of the things you already paid for.
What you are suggesting would actually be a more fair system.
Free with ads or paid with no ads.
Asshole corporations want paid and ads.
The Ad Algorithm
It knows when you are sleeping It knows when you’re awake It knows when you’ve been bad or good So consume for goodness sake
Fuck this.
nodding off? time for a bright ad with super saturation and lots of brightness variability, they’ll strobe you into paying attention.
how much do you have to pay to turn the fucking thing off?
Airlines in America really suck, I feel like we have much better options here in Europe
Yup.
My last flight a year ago was so bad I’m just going to drive from now on. I don’t care if I have to take an extra day of PTO.
They do and I won’t argue that point. It would fly in the face of everything I have seen. Multiple times I have flown on planes based in 3rd world countries to other 3rd world countries and each and every time it was a more pleasant experience than flying domestic in the US. I mean the whole thing. From being dropped off to the airport, to security, to food in the airport, to the comfort levels of the chairs, to the amount of leg room. All of it was better, all of it.
Plus our border is terrible as well. Last year took my family abroad and when we got back to the US my six year old put her little backpack on the scanner too quickly for the Border Guard liking. So the big manly tough guy screamed at my six year old. She proceeded to cry. I wanted to sock him across the face but not as much as I want to avoid a 20 year prison sentence. Next time I will go all Karen and write a letter to go in his file with his badge number. It will make me feel better but fix nothing.
“weird, yeah I got here and this screen just had all this sharpie over it, i dunno how it happened”
A very sticky sticker will do a better job
i read the article and it didn’t seem to state. how will they target me? using the personal info I’m required to give them to book my flight? the origin and destinations and seat location? these are entirely different kinds of metrics. one is far more invasive. and is it tying into larger models they’ve purchased from like google or something? this is stupid and i hate it.
Until proven otherwise, I’d assume the worst. They know your identity to travel, and they link it with profiles from all the major ad networks.
I think you’re spot on. In addition to needing to hand over your passport or state ID, your credit card, your email and phone number, what else would they need to target you?
Imagine if you’re using your airline branded credit card to get free miles or a seat upgrade and they know all your purchase history.
Does united use the same in flight entertainment system as Delta? If united does they are probably tracking you using the facial detection camera on the seats.
That is a proximity sensor. It allows the touch buttons on the bezel to light up when your hand approaches
No it’s actually a facial recognition camera…
https://gizmodo.com/united-and-delta-cover-their-seatback-cameras-in-bid-to-1834381804
Interesting. I guess it does both
I highly doubt that, the compute on these tablets is straight trash.
It is a matter of time before they figure out how to do targeted ads in dreams.
If they do that, I will laser the optics off soviet early warning satellites and start thevnuclear holocaust. I think everyone would like that !
Classic late stage capitalism, where humans’ sole reason for existence is being advertised to. Soon we’ll start putting ads in incubators too, and invalidate this Onion article: https://www.theonion.com/17-days-in-incubator-longest-time-premature-baby-will-g-1851456014
About a decade ago Fox News got brought to court, and had to defend themselves against the idea that their content wasn’t actually factually accurate most of the time. Therefore not “news”.
Fox responded by saying that their program wasn’t meant to be news. I forget the exact quote, I’m sure duckduckgo is your friend, but it was along the lines of “No reasonable person would ever consume Fox News content and believe it to be trustworthy accurate news. It is an opinionated entertainment show about the news.”
I don’t remember their tagline at the time, but it was something along the lines of “Fox News is your only outlet for unbiased news!” Something to that effect. I just remember Jon Stewart calling out the hypocrasy of their tagline being the exact opposite of what they said in court.
If Fox News is entertainment meant to push the agenda that the right is right, and if CNN is entertainment meant to push the agenda that the left is right, then I don’t see why The Onion can’t join them as entertainment meant to push the agenda that the whole world is fucking stupid.
Still operating as a “real news source”, except it’s all bullshit like Fox News and CNN. Just entertainment.
Same thing happened with “VitaminWater”, a product in the category of “enhanced water” (a term reminiscent of “enhanced interrogation technique”). Coca-Cola argued that, despite the name, no reasonable person would believe it’s actually healthy. They settled.
