Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.
Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.
Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.
Enterprise editions exist, just saying…
Me, on my Ubuntu machine: 🧐🤔😂😂😂😂😂😂
yeah you get ads in the terminal instead
It’s not an ad. Nobody is being paid to put that there. It’s a promotion.
they’re advertising their paid product, don’t really see a difference semantically
It is very different.
If by very different you mean exactly the same
Didn’t I pay for the OS?
I didn’t pay for the OS.
How did the default attitude toward the user get so hostile? The amount of toggles you need to set just to have a smooth experience with minimal tracking is insane. The people in here defending it by the fact it can be disabled are missing the point: we shouldn’t have to deal with it in the first place.
It got here because it’s super profitable, and that’s all the C-suite cares about, and they’re the ones calling the shots at the end of the day.
I also think that engineering ethics has, in general, been strongly de-emphasized, and true holistic ownership of technical products is now usually held by business and finance types instead of engineers, with all the negative consequences that that entails.
