The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
GARM used to warn advertisers when their ads were being displayed next to objectionable material. With the warning system gone, Advertisers should now revert to a fail-safe state and stop using Xitter entirely.
Meanwhile, anyone still using Xitter should absolutely get in the habit of taking screenshots of ads next to heinous nazi bullshit, and then calling out the companies on why they support that kind of thing.