Other retailers take a smaller cut. But because Steam mandates that the Steam storefront always gets the lowest price, publishers can’t take advantage of that lower cut to offer lower prices. They can only lower the price to something that doesn’t torpedo them with a 30% cut on Steam.
This is an issue because of Steam’s 30% cut.
Other retailers take a smaller cut. But because Steam mandates that the Steam storefront always gets the lowest price, publishers can’t take advantage of that lower cut to offer lower prices. They can only lower the price to something that doesn’t torpedo them with a 30% cut on Steam.