Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

  • SykotikFiend@lemm.ee
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    2 months ago

    After seeing this article on Reddit, that’s what made me finally jump ship and join in here. It’s been nice so far.

    Reddit is hardly even the same site it used to be. Especially with bots taking over. And I just don’t think it makes sense to make people pay for what was meant to be a user-generated experience. We’ve sadly come a long way from the narwhal baconing at midnight.

    But here’s to new beginnings!

  • MoogleMaestro@lemmy.zip
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    2 months ago

    I don’t even get how this would work. If you paywalled, say, /r/gaming, could you just make a new community called /r/freegaming? And do the moderators get paid for the communities they created?

    It all feels really half-baked and a desperate plea for money from investors when the money well is drying up.

    • Jiggle_Physics@lemmy.world
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      2 months ago

      While it isn’t great, because one of the biggest issues with social media is the users, its design, and philosophy, are way ahead. Welcome.

  • CileTheSane@lemmy.ca
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    2 months ago

    A new challenger joins the battle in the Elon / Cloudstrike “ruin an established company any % speed run” challenge?

  • MehBlah@lemmy.world
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    2 months ago

    Go ahead. Only the occasional link brings me to reddit these days and I will treat his paywall just like all the others. By closing the tab and moving on.

  • TwinkleToes@lemmy.ca
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    2 months ago

    Reddit is a media company now, they’re not a community. Tons and tons of ads, thin skinned moderators with God complexes running completely out of control, and they now have platform profit responsibility.

    Will cost them - this is a significant change to, by definition, some of their most popular content. Many people go to Reddit purely to find non-paywalled versions of content.

  • Wispy2891@lemmy.world
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    2 months ago

    I can already imagine how many scams this new feature can enable

    “Join our private subreddit to unlock the secret to become rich” and then inside all you find is something like “yolo on Intel” and so on